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Wimmer, R. D., & Dominick, J. R. (2013). Research Ethics. In R. D. Wimmer & J. R. Dominick (Eds.), Mass Media Research: An Introduction. (pp. 64–87). Wadsworth Cengage.


Ethical consideration in conducting research should not be overlooked. Researchers should be familiar with traditional ethical theories because nearly every research study could affect subjects in some way, either psychologically or physically. Researchers who deal with human subjects must ensure that all precautions are taken to avoid any potential harm to subjects. This includes carefully planning a study and debriefing subjects upon completion of a project. Online research raises special problems concering ethics.