Zusammenfassung

The authors doctoral project focus on the private and personal social media communication of employees and how it is affecting economic interests of their employers. The research on private and personal content is limited by ethical concerns, such as accessing private social media profiles for the observation of communication behavior or introducing instruments to control or manipulate private affairs of employees to achieve economic benefits. This paper explains the ethical doubts and presents possibilities to respect moral standards in conducting research on social media communication.

https://doi.org/10.1007/978-3-658-12909-5_16